The Venn Effect: An Entrepreneur’s Guide to Success Through Purpose, Second Edition
The Venn Effect: An Entrepreneur’s Guide to Success Through Purpose, Second Edition

The Venn Effect: An Entrepreneur’s Guide to Success Through Purpose, Second Edition

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Bill Rader started his journey at a very young age, building his first standard rite of passage business, and grew it to the largest eleven-year-old owned and operated a business in the community while obtaining his first education in business. These early trials propelled him to his first licensed business at age 16.

Referred to as his first real business, as it had paid employees, licenses, insurance, and government run-ins Bill grew this company and sold it while in his senior year of high school. He also learned his first and most valuable lesson in business:

Do what you love!

The Venn Effect holds the promise to be a game-changer in entrepreneurship. Entrepreneurs can be born or made, as long as they learn, understand and employ these lessons learned from a life-long entrepreneur.

The Venn Effect premise is simple: first, do what you love then do what you know. Lacking either, failure is guaranteed. These are just two of the business lessons that Bill discusses in his popular keynote entitled the Venn Effect. Now, he is taking the keynote to book form, diving deeper into his world as an entrepreneur with not only lessons but tips on how to get ahead, be noticed and succeed – even if faced with a life-changing disease.

The Venn Effect is a fast-paced, easy read. You will want to turn the page to see what’s next. Just like with his speeches, Bill grabs his audience and is able to move them along through real-life experiences that can be both funny and thought-provoking.

Entrepreneurs will ask: why can’t I do this? – and be able to employ at least one of the tips found in this book to further their enterprise.

Business Students will learn the right and wrong way to create and move a company forward.

The general public will say: I can do this, even with a disability or challenge.

The Venn Effect can be experienced by anyone who has a desire to succeed.

Let the Venn be part of your life!

About the Author

Bill Rader is a life-long entrepreneur who sold his first company when he was eighteen. To date, he has launched five ventures and has orchestrated multiple merger and acquisition (M&A) deals. He regularly contributes to Forbes Media and has provided stories and advice to business leaders around the globe in his Inc. column Leadership and Viewpoints. Since 1992, he has had millions of people read his stories with positive reviews. As a speaker, Bill calls upon his more than forty years of hands-on experience to relate insightful and often humorous tales of startup life and business observations from a serial entrepreneur's perspective.


"an entrepreneurial endurance worthy of an Olympian..." --Spencer Rosero, MD

"As Bill and I worked together to build the initial foundation of Efferent Labs, we shared our stories and backgrounds and gained a deep mutual respect and friendship. Our discussions ranged widely based on both of our experiences over decades in the business world. While Bill is relating his personal story in the Venn Effect, this book is helpful to any business. Bill has applied his underlying principle in life, to all of his business ventures: Do what you love. Do what you know." This book is a rare look at common considerations made throughout Bill s career spanning five unique businesses. --Carl J. Yankowski

"Not just a feel-good book for entrepreneurial upstarts, Bill shares his successes and even highlights his failures. From the big picture of merges and acquisitions through the nitty-gritty details of delivering the pitch that won his company, Efferent Labs, the prestigious 43North Competition, the Venn Effect is a great ride. Hang on." --Dr. Roger Firestien, Senior Faculty International Center for Studies in Creativity SUNY-Buffalo State